SETTING THE STAGE
EXPERIENCE SUCCESS
HOW TO BUY
Greater Equity From Your Customers
These days, customers have very few occasions to interact with their brokers and lenders, each "touch point" is critical in influencing customer satisfaction. For customers who interact with their real estate agent or mortgage lender beyond a few phone calls or mailing a monthly payment, their experiences greatly influenced their likelihood to recommend their broker or lender to others.According to Frank Forkin, partner at J.D. Power and Associates,
"As competitive pricing becomes more transparent to the customer, home mortgages inevitably become more of a commodity.
Where lenders have become largely indistinguishable based on interest rates, points and closing costs, the importance of the customer experience is growing as a differentiator and a defensible competitive advantage."
Some examples of objectives we've outlined for other companies involved in the Real Estate industry include:
- Attract and retain loyal tenants, residents and homeowners
- Reward consistent and increased performance
- Encourage borrowers to return for refinance services or new loan originations
- Maximize the overall investment into the rewards offered
Incentive Logic is able to design a reward incentive program geared toward your audience that integrates the following into a custom design:
- Automated and secure account login
- Private-labeled website that reflected MortageCo's brand image
- Database driven transaction histories and reward redemptions
- Online Administration accessible by both MortgageCo and Incentive Logic\'s representatives
- Targeted messaging across a group, sub-group and at the individual level
- Dynamically targeted rewards
- Rapid deployment of terms and policy changes
- Crucial touch point providing a new communications channel
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