Market Research Solutions

Market Research Loyalty Building Programs

In an effort to address research quality issues and to enhance their value in the marketplace, several Market Research companies have elected to focus their data collection efforts on millions of willing online panelists that can go from "invitation" to "survey completion" within minutes. However, issues can also arise within these online panels once the "newness" factor has dissipated and panelists compare their invested time and subsequent lack of return. These factors can quickly result in skyrocketing attrition rates, ever increasing survey bailout rates and poor data quality submitted by uninterested panel members.

Incentive Logic has a proven track record in loyalty building programs that assist leading Market Research Companies. Our consumer incentive promotions target the following key objectives:

• Attract high-performing panelists
• Reward consistent and increased survey participation
• Attract high response rates from business professionals
• Decrease survey bailout rates
• Decrease overall panel attrition
• Grow panelists in International marketplaces